april 4, 2019, Mobility / Service Support

Updated April 2019.

The need to have a firm enterprise mobility strategy is more critical than ever. According to some estimates, the global workforce is expected to reach 1.87 billion people by 2020. This means that all organizations must address their policies and make sure their approach is the right one – meaning that it aligns with business needs, organizational policies, culture, budget, IT and staff resources, and other considerations.

Currently, we see three popular options:

  • Bring Your Own Device (BYOD)
  • Choose Your Own Device (CYOD)
  • Corporate-Owned, Personally-Enabled (COPE)

There is no one-size-fits-all solution and each of these have pros and cons. Here are a few of the high-level comparisons of these three approaches from the enterprise perspective:



Bring your own device is a popular approach. In fact, research from Gartner indicates that 90 percent of organizations around the globe will leverage BYOD. According to Enterprise Mobility Exchange, the BYOD market value is expected to see a 22% CAGR now through 2023. In the BYOD model, employees are granted full responsibility for choosing and purchasing the devices they use, as the smartphones, tablets, and other gadgets are their own.

The key advantages of BYOD are lower hardware and service costs, higher user convenience and satisfaction, and little to no wireless carrier requirements for the organization. The main disadvantage of this approach is that security can be more difficult to enforce; therefore, having a well-defined mobile policy and security enforcement in place are critical. This approach also makes it more difficult to manage configurations, replacements, and repairs since employees own the devices.


In the CYOD model, companies provide employees with an approved set of devices from which to choose and will also cover the costs of the mobile plan. Devices are either paid for and owned by the employees, or the company will offer a renewable hardware stipend that allows the organization to retain possession following the termination or resignation of various users.

The main advantages of CYOD are that it can reduce hardware costs as compared to COPE. The end users are still in control of their own technology, but the support and procurement standards are more streamlined given the more homogenous pool of device options. The disadvantages include: user dissatisfaction with available options, hardware costs are not completely eliminated, and users may struggle to manage repairs and replacements. Of the three options, CYOD can be considered more “middle of the road”, as it comes with advantages and disadvantages of both the BYOD and COPE models.


Larger enterprises are more likely to employ the COPE model, as it maximizes control over mobility in many ways. Employees are given smartphones that are paid for by the company, meaning the business retains ownership of the devices. There is some flexibility involved as well, as enterprises can still offer options to employees. COPE is a popular choice for financial institutions and health care providers due to their regulatory needs for compliance and security.

COPE offers organizations the most control and authority over all mobile devices, which results in lower security concerns than BYOD and CYOD. Repairs and replacements are more standardized and easier to execute. However, users may have less freedom with their devices, which may impact productivity. A COPE approach requires that the business take a very proactive and innovative approach to keeping up with technology, making sure to be forward thinking and vigilant.

Look to an MMS Provider for Guidance

Determining which strategy is best for your organization requires careful thought and consideration. Due to the complexity involved, many organizations often seek out a Managed Mobility Services (MMS) provider, like Calero, for expert guidance and support. An experienced provider can help you weigh the pros and cons of each option and design a mobile strategy and program that aligns with your organization’s vision and goals.

For more on this topic, be sure to read our white paper,  BYOD vs. CYOD vs. COPE – How to Choose the Right Approach for Your Enterprise.