Written by: Larry Foster, Head of Product Strategy
Last week we released part one of this series which addressed the decrease in voice for communications, the rapid adoption of video, telecom’s enablement of some of the most successful organizations, peak hours of traffic trends and growth of virtualization. This week we’re diving into more evolutionary trends with particular focus on the transition to new carriers, tools, “things” and regulations. The rapid and dramatic changes are resulting in a sea-change of events across the entire Enterprise Communications landscape.
6. The new generation of telecommunication carriers & Cloud Service Providers (CSBs) don’t own networks
- Telco-OTT (Over-The-Top) is a category of new telecommunications service provider that deliver one or more of its services across all IP networks, predominantly the public internet.
- Over The Top (OTT) carriers provide robust suite of unified communication services such as Voice, Video and Instant Messaging are providing a new means to facilitate very inexpensive multi-modal communications from your mobile phone application or IP-enabled desktop phone.
- Cloud Service Brokers provide a “buffet of solutions” for enterprises to procure, provision and pay for cloud services across a variety of service providers.
7. WebRTC is enabling new ways to communicate
- WebRTC (Web Real-Time Communication) is an Application Programming Interface (API) definition drafted by the World Wide Web Consortium (W3C) that supports browser-to-browser applications for voice & video calling, chat, and file sharing without the need of plugins
- WebRTC was incorporated into the most recent draft of HTML 5.0 standards released in October 2014
- Over the next few years, many web-enabled applications will embed WebRTC codecs to enable all kinds of real time communication, from the browser client, such as audio, video and text between users without leaving the application
8. The third-wave of Internet is about connecting “Things”
- A simple four-node network funded by the Defense Advanced Research Projects Agency (DARPA) communicated the first packets between UCLA and Stanford Research Institute (SRI) on October 29, 1969. Pre-Internet innovations developed in ARPANET focused on connecting computers across government and higher education institutions
- The first-wave of Internet was ushered in by America Online on May 24, 1985. Fifteen years later, their subscriber base had grown to 25 million connected users and by 2000, companies like Cisco, IBM, Microsoft and Netscape had created all sorts of ways for users to communicate over the Internet.
- The second-wave of Internet has often been characterized as the “Information Age” where new business and entire industries such as Search, (e.g. Google, Yahoo, Microsoft), Social Media, (Facebook, Twitter, and the entire series of social apps), Retail (Amazon and all the online storefronts) and where software became a subscription-based service (SaaS) rather than something your purchased.
- We are now entering a new communication paradigm that will be recognized as the “third-wave of Internet” which will be focused on ubiquitous integration of everything we use across every industry from healthcare to education, transportation, manufacturing, energy, retail and financial sectors. In short, “things will be talking to things” in intelligent ways without human intervention.
- Cisco reports that the “interconnection of things” is expected to grow from a 15 billion things today to over 50 billion by 2020. Intel is even more bullish, claiming that over 200 billion devices will be connected by then.
- Robert Metcalfe, the inventor of modern Ethernet published a mathematical theory in 1980 defining the value of interconnected nodes on a network
- Plugging the forecasted 2020 values into Metcalfe’s formula to calculate the value derived number of nodes on a network – results in a potential sea change net increase in economic value > 1.25^21 from the upcoming interconnection of intelligent things.
- Bottom line is that the Third Wave of Internet offers dramatically new economic value that will surely dwarf the previous two waves of interconnectivity.
9. FCC 2020 rule is driving retirement of legacy networks and equipment
- On January 18, 2014, the FCC Chairman, Tom Wheeler, announced that the S. is going to transition to a “4th Network Revolution” that would be led by a transition to an “all-IP” network.
- The 4th Network is based on IP based packet communications (for voice, data and video) replacing digital circuit switching and analog transmission.
- Communications protocols will transform from circuit-switched Time-division Multiplexing (or TDM) to Internet Protocol (IP) V6 and pure broadband Ethernet.
- Today organizations are relying on combinations of legacy TDM and IP networks enabled by Multiprotocol Label Switching (MPLS) and Session Internet Protocol (SIP).
- After the FCC 2020 transition is complete, organizations will be able to leverage the benefits of high-speed homogeneous broadband networks that are not adversely affected by simultaneously supporting old, inefficient protocols.
10.Self-service analytics is providing organizations new insight to improve their business
- Information overload, facilitated by UCC technologies, can make it difficult for workers to identify the information that is most important for them, to understand and then act on.
- Critical information loses definition against a background of grey noise. Ironically, the very technology that enables the greatest leap forward in global person-to-person communication in history also creates the risk that critical communications will be overlooked or ignored.
- Organizations must address this risk by employing solutions that help break the endless chain of empty and wasted communication. In the UCC world, employee communications with each other, customers, suppliers and intelligent things are logged and can be analyzed and audited to discover new information
- The challenge and opportunity for organizational leaders is to understand how to combine, simplify, and share these new streams of information in a meaningful way to enable insights supporting continuous improvement and competitive advantage.
- New self-service visual data discovery tools are being embedded within management solutions like Telecom Expense Management, (TEM) and Usage Management to analyze all forms of communication transactions. These new visualizations will provide intuitive ways for managers to analyze and correlate communication activities against expected behaviors and innovate new ways to help organizations improve revenue opportunities, manage change, reduce risks, improve productivity and reduce total cost of ownership.
Our highly visual, plugged-in world is forcing us to continually push the boundaries of unified communications and as such we’ve become more susceptible to falling behind in the latest best practices. I admit, the job of staying abreast of these updates can be overwhelming, however, they also present opportunities for continuous improvement. As I mentioned in last week’s post, modifications to existing strategies and technologies will assist us with aligning our goals and savings with those of the organizations’, which supports our efforts to drive more value.
In case you missed last week’s Part 1 Top 10 List, be sure to take a peek.